Planet First: Eco-friendly trends align Big Systems with HP products in the printing industry. The year of sustainability is underway. Consumers are demanding it and print trends have followed suit. See where to make shifts in your printing practices for less environmental impact.
The print industry has both a rich historical background and a bright, expansive future. Based on estimates put together by Linchpin SEO:
- 25,000 US companies specialize in commercial printing
- Commercial printing generates nearly $900 billion in annual revenue
- Digital print, including advertising, grows at an average of 10% annually
- 72% of corporations utilize direct mail campaigns
- Technological efficiencies have increased the profit margin by more than 20% in the past five years
Still, with all this volume comes increased concern about the environmental wear and tear print may be contributing to. Ahead we explore how HP is helping everyone be more eco-aware of the ways they can effect change.
Why “Printing for the Future” Is Good for Business
Consumers have made it clear that values like sustainability are a priority. Whether in their personal lives or the brands they do business with, they’re focused on more ethical and environmental experiences.
Take it from Google:
New research reveals that 82% of shoppers prefer a consumer brand’s values to align with their own.
Pollute the planet and you could be saying goodbye to some of your best customers.
...Three-quarters of shoppers reported parting ways with a brand over a conflict in values…If there’s a value mismatch, 39% of shoppers said they’d permanently boycott their favorite brand, and 24% would break ties at least temporarily.
You worked hard to earn the trust of your customers. Don’t risk losing them to a more eco-conscious competitor!
Prioritizing the Planet With HP Latex Inks
If you want to help your customers meet their sustainability goals while differentiating yourself from the competition, the original water-based HP Latex Inks are an intuitive place to start.
Three areas organizations are seeing big gains include:
Better indoor air quality. Reach sensitive indoor spaces like healthcare, using water-based HP Latex Ink prints. They are odorless, low-emitting, and meet UL GREENGUARD GOLD (unrestricted full room décor), AgBB criteria, and Émissions dans l’air intérieur (very low emitting A+)
Easier operations: Ditch the hazard warning labels by avoiding reactive monomer chemistry, and HAPs.
Safer toys: Meet stringent health and environmental criteria with UL ECOLOGO® certified HP Latex Inks and conform to ZDHC Manufacturing Restricted Substances List.
Greener media options: Print on a wide variety of diverse eco-conscious media choices, and deliver prints that are recyclable, returnable, or non-hazardous and safe for disposal.
Ink Cartridges That Reduce Plastic Use
No matter where you are on your journey to a plastic-free life, picking out a few key areas to decrease your usage can make a noticeable impact.
Being choosy about your ink cartridges is one of them. The HP Eco-Carton ink cartridges reduce plastic by 80% and CO2e by 66%.
And while we may collectively be a ways off from a zero-landfill world, we can still take steps to decrease our contributions to them. For instance, HP’s Planet Partners offer local outer carton recycling and free inner ink bag take-back programs to help consumers make more landfill-friendly disposal decisions.
HP printers and supplies also contain recycled plastics designed with post-consumer electronics, soda bottles, UL-validated ocean-bound plastics, coat hangers, and empty Original HP ink cartridges.
So you can not only keep waste out of oceans and landfills, you can also put it to good use!
Certified Eco-Conscious Printing Technology
With the help of advanced tech, you can continue communicating with your customers and communities through tangible print media without compromising your eco-ethics.
Specifically, HP’s newest Latex Technology carries a broad set of credentials addressing the full spectrum of environmental concerns; from ink chemistry and indoor air quality—for both print production and display—to lifecycle considerations, earning recognition for products as environmentally preferred overall.
In sum, even with inflation going off the rails, Sustainable Brands reminds us that,
66 percent of US consumers and 80 percent of young US adults (ages 18-34) surveyed are willing to pay more for sustainable products versus less sustainable competitors, according to the second Business of Sustainability Index by GreenPrint, a PDI company.
We only get one planet. By making sustainable shifts wherever you can, you can give your business – and the environment – a boost.
To learn more about Big Systems commitment to sustainability, visit: https://bigsys.com/wp/sustainability/
